The Head & Griffiths packaging finally arrives so that suits can now be sent to customers...

 

Labels: fishbowl3, packaging, video

Pre-meeting...



Post meeting...

Labels: fishbowl3, meeting, video, web designers

After the meeting....

Labels: de montford, design, fishbowl3, students, video

‘Walk before you can run’ is fast becoming our mentor’s phrase of choice. I think it’s used a least a couple of times when we meet. It’s not that we don’t listen to him; I think more so that we have all these different ideas which we want to try and do, were blind to the fact that what we need to focus on is to continue to build on the brand’s image and values. Or as our mentor said today, ‘ trees that have roots that spread out tend to fall over. Trees whose roots grow deep, grow stronger ’. He really is a pinstriped suited version of Gandalf! I think he’s going to write a book!

However, I couldn’t agree with him more and in a way it’s pretty obvious. We don’t want to be considered as a jack-of-all-trades who does nothing well or successfully (might I add, like some of our competitors?!). As much as this is our business, I think sometimes you need to get a different perspective and not necessarily abide to it rather, take it on board and perhaps apply it.

The other day we had our first non-family/friend client who found out about us through the Nottingham Post in an article about our involvement in Fishbowl. We’re reaping the rewards of being involved in Fishbowl already! He was also an entrepreneur and was very interested in our concept, and as first clients go, was the perfect customer. He offered us plenty of useful advice and words of wisdom which as a start-up is always useful, however yet again it was a case of listening intently and thinking whether it applied to your business model, not just doing it because somebody had told you that’s the way to do it.

We now have to start writing different plans and strategies, taking on board the advice given but, ultimately doing what we believe is right for Head & Griffiths.

Dominic

Labels: advice, Dominic, fishbowl3, head griffiths, mentor, press article

Well, not entirely successful but not by any stretch a failure! I think for the people who were there, it was a night enjoyed by all, and a lot of people have told us what a lovely night they had. We came away with some potential leads which we just need to confirm fittings with, so that was a big positive.

I think one of the things we perhaps should have done was have invited more people we didn’t know and maybe gone into different businesses – solicitors, letting agents etc – to let them know what was going on. I think as much as it was an opportunity to thank people for their support so far, it would have been a good chance to spread the Head & Griffiths name a bit further. Perhaps it’s just a small thing but it might have been of greater benefit to have had the night during the week as people are generally committed to other things on a Friday. I think if it were on a weekday you’re more likely to getting people talking about it the next day in the office.

The venue and ambience was spot on, and I think it’s given us loads of ideas in terms of holding future events. It’s now a case of reviewing the successes and failures of the event whilst it is still fresh in our heads and chasing up those potential leads!

Labels: Dominic, fishbowl3, launch party lessons, marketing, promotion