Owain Griffiths and Dominic Shaw

Head & Griffiths

Owain and Dominic met at university when Owain asked Dominic to do some brand identity work on his idea for an online tailoring company. Owain conceived the business following a trip to India and the purchase of a tailored suit. Since meeting Dominic, the two have worked together to get the business launched..

The two are hoping that the combination of young British talent and online distribution will mean that they can build their business by offering suits that have a look that is individual at a price that is affordable.

Their website is now live but will they be able to penetrate the market and compete in the notoriously competitive fashion industry? Follow Owain and Dominic in Fishbowl 3 over the coming weeks and months to find out.

http://www.headandgriffiths.co.uk/

Tuesday, 2 February 2010

Lessons learned from promo event

We recently held a suiting event in our office block this week (video 29/01/10). Its our first event this year and our first of this kind. So its important to learn and grow so the next one is 100% better. If this happens after each one then one day we will have the best suiting events ever!!

Lessons Learned

1) More than two pieces of correspondence with the invited people is likely to bring more people
2) Have more suits so people can look at a wide variety
3) A range of media is probably more appealing (if people have more to do and play with they are more likely to be intrigued)
4) Have attractive members of the opposite sex wearing our clothing and conversing with potential leads
5) A little bubbly... I should think a relaxing glass of something sparkling next time will make everyone feel more comfortable and that’s what it’s all about.

We did take away some great feedback and have some interesting ideas to work on so things are likely to be moving on quicker. The likely changes

- More content on the site
- More manikins at suiting events
- Free consultations for anyone interested
- A range of support videos for people intending to buy suits and shirts

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