This is not a remake of the acclaimed film with Alec Guinness ‘The Man in the White Suit’. Rather it is evocative of a lesson I learnt. I met up with a member of BNI who whenever I see him, wears a pink shirt. However, this was a one-to-one meeting, and it was a Thursday, so he wasn’t sporting the pink shirt which I’ve known him to wear regularly.

The pink shirt only makes an appearance at any networking event. Why? Well it certainly gets him noticed – this is a bright pink shirt. You only have to see him wearing it a couple of times and you instantly remember him. Finally, if you happen to be in a busy networking room, you don’t have to see where he is, but if you’re looking for him, ‘he’s the man in the pink shirt’.

We finished our meeting and he left me with a few business cards. ‘Why’ I inquired. ‘Because when you’re happy with our services, you’re going to want to tell your friends’. Perhaps some of the oldest tricks in the book, but these are good habits for me to adopt.

Labels: Dominic, fishbowl3, networking events, networking tips