As I am sure most people are aware January is not a good time for retail. Well we really faced that in our first January but instead of sulking and getting wound up about it we turned January into a really productive month.
Dominic and I set a large number of goals that while not out and selling would be really useful to help us when things got busy again. For example:
-Updates for the website
-Joining lots of networking groups and online forums
-Working on creating an online presence
-Deciding on marketing avenues and getting them sorted
-Market research
This along with nurturing business relations and dealing with designers for the current briefs has been what January has been all about.
What I was not expecting was the speed of growth from 1/2/2010. As soon as February came the enquiries came flooding in. It is really nice to be back in touch with the people we are trying to appeal to and not just being secluded, planning in the office. So the next steps are to continue meeting lots of people and making sure that if they have any suit queries they ask us or if people are ready for a new suit they consider us.
What I have learned is that sometimes when business is going slow the best thing to do is to keep slogging away, minimizing costs and focusing on doing what you're good at!
posted by Fishbowl Three at
12:55
