I think that marketing is a really important key to open up the sales door for my yummy sauces. I regularly do food tasting sessions at the shops where they sell my products.
It's time, however, to up my game and analyse return for investment on all the marketing activities - they all cost money. Now this is another tricky task for a novice like me: do I know how to measure the effectiveness of a marketing event, and the get figures to quantify? Er, I think you know the answer.
Take last Saturday, for example. I had discussed with Selfridges the idea of having a Mariachi band at the Food Halls. It turned into reality on Sat 31st Jan, and we had such a good time. Clearly a good thing. These are some benefits from this tasting session:
• The event was nicely publicised on the Selfridges website for three weeks and was advertised on their newsletter too.
• People tried the sauces, enjoyed the music, took photos and videos, bought.
• They took photos and videos and that will hopefully remind them of the brand. Creating awareness=sales??
• Two videos taken were particularly interesting: -one was for a blog for the daddydonkey website, they sell Mexican food off a van in London, have had some rave reviews, and have lots of followers; -another video taken by this man, the Mariachi band and I (!) sang a Mexican birthday song for his young daughter, and again, will be posted on their blog.
This is where I reach my limits as I don't know how to quantify whether the event was good R.O.I. How do I measure this? It's not straightforward. On the day, we saw 300+ people, and I will get sales figures next week.
This is what we spent:
• The Mariachi band fees.
• The time of 3 adults, including me, my lovely hubby and volunteer Rosie- thank you, Rosie!
• We paid for 4 return train fares from Derby. The tickets were cheap as we used a family railway card (The kids came with us, which could've been a good plan but they were a real pain as they were tired from a busy week, but that's another matter!).
• Samples, tortilla chips.
• Subsistance costs: meal, drinks etc.
To summarise, I think that the event was worthwhile: we sold, created awareness, and have been/will be on other websites. However, this is only my gut feeling, and I need to take the guesswork out of investing on marketing to focus my very limited resources wisely. Do contact me through the twitter link if you have any ideas or comments on this...
It's time, however, to up my game and analyse return for investment on all the marketing activities - they all cost money. Now this is another tricky task for a novice like me: do I know how to measure the effectiveness of a marketing event, and the get figures to quantify? Er, I think you know the answer.
Take last Saturday, for example. I had discussed with Selfridges the idea of having a Mariachi band at the Food Halls. It turned into reality on Sat 31st Jan, and we had such a good time. Clearly a good thing. These are some benefits from this tasting session:
• The event was nicely publicised on the Selfridges website for three weeks and was advertised on their newsletter too.
• People tried the sauces, enjoyed the music, took photos and videos, bought.
• They took photos and videos and that will hopefully remind them of the brand. Creating awareness=sales??
• Two videos taken were particularly interesting: -one was for a blog for the daddydonkey website, they sell Mexican food off a van in London, have had some rave reviews, and have lots of followers; -another video taken by this man, the Mariachi band and I (!) sang a Mexican birthday song for his young daughter, and again, will be posted on their blog.
This is where I reach my limits as I don't know how to quantify whether the event was good R.O.I. How do I measure this? It's not straightforward. On the day, we saw 300+ people, and I will get sales figures next week.
This is what we spent:
• The Mariachi band fees.
• The time of 3 adults, including me, my lovely hubby and volunteer Rosie- thank you, Rosie!
• We paid for 4 return train fares from Derby. The tickets were cheap as we used a family railway card (The kids came with us, which could've been a good plan but they were a real pain as they were tired from a busy week, but that's another matter!).
• Samples, tortilla chips.
• Subsistance costs: meal, drinks etc.
To summarise, I think that the event was worthwhile: we sold, created awareness, and have been/will be on other websites. However, this is only my gut feeling, and I need to take the guesswork out of investing on marketing to focus my very limited resources wisely. Do contact me through the twitter link if you have any ideas or comments on this...
Labels: fishbowl2, marcela, marketing, return on investment, ROI
posted by Fishbowl Two at
01:24
