The plans have always been to buy an open-topped double decker bus to be used as our tour bus, but also a lot, lot more. The top deck will be converted so we can use it as a unique touring venue with gigs on top, the bottom deck will house a touring art gallery showcasing Sharabang’s artwork, hold PR events, launch parties and the like. We also want to help build a ‘scene’ and break down the barriers between fans and artists by offering people lifts on the bus from one date to the next. Think Cliff Richard on his Summer holidays, but perhaps not quite as polished!
Once we’ve got the bus, we’ll be making the most out of it, holding interviews and exclusive Sharabang sessions of established artists that will all be filmed and posted on Sharabang’s website to help drive traffic our way.
So...buying the bus! I will soon start looking for company’s that could be interested in having an advertisement on the side of the bus. The unique nature of what we’ll be using the bus for and the many different places the bus will be seen would make for a great place to advertise a business, especially one that is music/art related. We will soon be looking for potential advertisers who could help cover the initial cost of purchasing the bus. So, if anyone knows any businesses that could be interested or can suggest good ways to go about this, please get in touch!
Labels: brand building, bus, events, fishbowl1, marketing, matt, PR