Matt Stockman

Sharabang Music

Passionate music fan Matt is setting up a record label and band management company that will specialise in generating cult followings for indie guitar acts. Through free downloads he believes he can create the following for his acts to generate revenue through other sources.

Matt has been agonising over a name for his company for a while but with that now decided he is in the process of commissioning his website, signing up the first two acts and trying to turn his exciting business idea into a reality.

Matt has a talent for spotting promising acts. He has creative ideas for promoting them coming out of his ears but can he turn it all into a commercial reality? Follow Matt in Fishbowl 1 over the coming weeks and months to see.

Thursday, 4 March 2010

How much of my business plan do I launch at once?

Re-doing the business plan has thrown up some pretty big issues. It’s clear that it’s going to take quite a while until I’ll be in a position to launch the business in the way I’ve pictured. The greatest concern being purchasing the bus and having it converted. The big question I’m facing now is do I launch a stripped down version of Sharabang Music as soon as it’s ready, or wait until everything’s in place and launch with a bigger impact, but it won’t be for some time?

A further issue is that I keep on coming up with more ideas of what I’d like to offer with Sharabang. Some of them are great ideas, but the more concepts I come up with, the longer it will take to put everything in place. Perhaps it will be better to launch as soon as I’ve got the basics in place and build the business over time? At least I will then have a business, not just some great ideas and I can start making an income and build the customer base gradually.

I would appreciate any thoughts or advice through Twitter. Thank you!

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Sunday, 31 January 2010

Quick Update

Great week! Got loads done, feeling super motivated and excited! Been reading loads of pretty heavy books on the music industry and working out exactly what how I want Sharabang to operate. Been a bit like being back at Uni, studying the industry, making loads of notes and getting ready to completely re-do the business plan. But this is something I’m so passionate about, it never feels like a chore! As well as the added clarity on the industry, there have been so many developments and refinements to the concept that I'm scrapping the old business plan and starting afresh. Everything's coming together and I'm beginning to see the point where Sharabang will begin to operate really soon. Going to be real hard work, but I can’t wait!

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